THE SUPPLY CHAIN RESILIENCE PREMIUM: Industrial Customers Value Automation and Nearshoring

A Macro Intelligence Memo | June 2030

Industrial customers (companies purchasing industrial equipment, components, and manufactured goods) valued supply chain resilience highly by June 2030. Automation-enabled nearshoring provided resilience benefits, allowing customers to accept premium pricing for localized, automated production versus cheaper but risky distant sourcing.

The trend toward nearshoring and automation had benefited regional manufacturers who could offer automation, resilience, and acceptable pricing. Customers were willing to pay 8-15% premium for supply chain security and reduced disruption risk.

END MEMO