SERVICENOW: MANAGING DECELERATION

A Macro Intelligence Memo | June 2030 | CEO Edition

From: The 2030 Report Date: June 2030 Re: ServiceNow - Leadership as Growth Decelerates

The CEO of ServiceNow between 2024-2030 had to manage a difficult transition: the company had achieved massive scale and market leadership, but growth was decelerating.

The CEO attempted to accelerate growth through AI features, adjacent market expansion (customer service, HR), and platform consolidation.

These efforts showed some success but didn't prevent deceleration.

By 2030, the CEO's challenge was managing investor expectations as the company transitioned from growth story to mature software story.

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