UNILEVER: MANAGING CONSUMER STAPLES IN DISRUPTION ERA

A Macro Intelligence Memo | June 2030 | CEO Edition

From: The 2030 Report Date: June 2030 Re: Unilever - Leadership of Consumer Staples During AI Transition

The CEO of Unilever between 2024-2030 had to navigate an era where many predicted disruption of consumer spending on physical products due to AI and digital entertainment shifts.

The CEO deployed AI in supply chain and marketing, maintained strong brands, navigated consumer spending shifts (toward value during economic slowdown), and kept the company profitable.

The CEO's challenge was relatively straightforward: manage steady business, improve margins where possible, maintain dividend.

By 2030, the CEO had successfully kept Unilever stable and profitable, proving that consumer staples remained a durable business model even in the AI era.

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