ROLLS-ROYCE: PIVOTING FROM PRODUCTS TO SERVICES

A Macro Intelligence Memo | June 2030 | CEO Edition

From: The 2030 Report Date: June 2030 Re: Rolls-Royce - Leadership Transforming Aerospace Engine Manufacturer to Digital Services

The CEO of Rolls-Royce between 2024-2030 accelerated the company's shift from engine manufacturing toward digital services and predictive maintenance.

The CEO invested in digital capabilities, hired talent, developed new service offerings, and negotiated power-by-the-hour contracts.

This transformation was strategically important: it shifted Rolls-Royce toward higher-margin recurring revenue and created customer lock-in.

By 2030, the CEO's legacy was successfully positioning Rolls-Royce as a digital services company built on aerospace platforms.

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